Trademarks are source indicators used to prevent public confusion. They take a variety of forms including words, logos, color, sound, scent, packaging, movement, or other designation of source. In the marketplace, they appear on product labels, stationary, promotional materials, advertising-campaigns and the like causing consumers to associate a brand with a particular quality and comfort. Businesses use trademarks to build consumer recognition, brand reputation and public goodwill in connection with the associated goods and services they provide. In fact, a brand will frequently represent the majority of a company’s total assets. Click here to learn about our trademark services.
Copyright law protects original creative works offered in fixed tangible form. Copyrights exist in advertisements, websites-text, graphics-overall site, technical drawings, computer programs, photographs, music and books to name a few. A copyright is established upon completion of the work rather than through registration. However, a copyright registration provides substantial advantages to the copyright holder, particularly in cases of infringement. Click here to learn about our copyright services.